Independent GTM & Growth Consultant
Independent Practice
Building B2B GTM systems across ICP strategy, positioning, messaging, acquisition, performance reporting and marketing automation workflows.
Growth Marketing & GTM
Aman
B2B · D2C · Performance Marketing
Demand Generation, AI & Automation
GTM · Pipeline · Revenue Growth
About Me
Growth at the Core
I help B2B and growth-stage businesses build clearer positioning, stronger acquisition systems and more efficient sales pipelines.
My work connects market research, performance marketing, conversion strategy, sales enablement and automation. I focus on practical systems that improve how businesses attract, qualify and convert ideal customers.
Currently: Independent GTM & Growth Consultant, helping B2B teams turn fragmented marketing and sales activity into connected growth systems.
5 Years in Growth
B2B + D2C Experience
Demand Generation
GTM Strategy
AI & Automation
Pipeline & Revenue Growth
Multi-channel Campaigns
Conversion Funnels
Career
Work Experience
Building acquisition systems, stronger funnels and measurable revenue growth.
Marketing & Communication Manager
Quick Clean Laundry Systems
Built a connected marketing and sales system spanning ICP-led qualification, sector positioning, CRM workflows, multichannel campaigns, sales enablement and automation.
Growth & Communication Manager
AccountX
Built the company’s global acquisition foundation through market-specific ICP research, outbound email, LinkedIn, SEO, website messaging and sales enablement.
Digital Marketing Manager
Bertrand & Bernard LLP
Managed growth work across client accounts spanning Google Ads, Meta Ads, landing pages, Shopify CRO, A/B testing, pricing strategy and B2B outbound.
Founder
Meal House
Founded and operated a B2B food services business, owning client acquisition, partnerships, service delivery and revenue management.
Tools
My Tool Stack
Platforms I use to plan campaigns, automate workflows and build stronger sales pipelines.
Learning
Professional Certifications
Selected credentials in digital marketing and business strategy that strengthen my approach to growth.
Portfolio
Full-time work with
real business impact
A focused selection of full-time roles across GTM, outbound systems, commercial pipeline growth and performance marketing.
Quick Clean Laundry Systems
Commercial Laundry
Growth Engine
Built Quick Clean’s commercial growth system across hospitality, healthcare and retail through ICP-led qualification, sector positioning, sales enablement and connected CRM workflows.
20–25 SQLs/quarter · 15–17 retail leads/month
View the case study
AccountX
Global GTM &
Acquisition Engine
Built the company’s acquisition foundation across 10 markets through market-specific ICP research, outbound email, LinkedIn, SEO and sales enablement.
10 markets · 8–10 qualified leads/month
View the case study
Bertrand & Bernard LLP
Performance Marketing, CRO & Growth
Worked across 7+ client accounts spanning Google Ads, Meta Ads, paid acquisition, landing pages, Shopify CRO, A/B testing, pricing strategy and B2B outbound.
7+ clients · 3 featured case studies
View the case studies
Testimonials
What working together,
looked like
Feedback from colleagues and partners across growth, campaigns, reporting and execution.
Recommendation
Aman brought outstanding organisational skills, a keen eye for detail and timely execution to every event at Quickclean. He consistently delivered under tight deadlines, communicated effectively and collaborated proactively with the team. I would recommend him for his planning and team collaboration.
Recommendation
Aman was easy to work with and brought much-needed structure to our digital marketing. His reporting, campaign management, and follow-up process made lead tracking clearer.
Recommendation
Aman has supported our brand management and digital marketing by streamlining content, improving customer engagement, and providing analytics for better, data-driven decisions.
Recommendation
He is someone who takes complete ownership of his work and is driven to deliver results. I always found him to be proactive, detail-oriented, and willing to go the extra mile to ensure projects stayed on track.
Recommendation
Learning from Aman as my senior accelerated my growth. His expertise in ROAS, campaign optimisation, audience targeting and data-led decision-making consistently drove impactful results. He was equally supportive in sharing practical insights and helping me execute with confidence.
Recognition
It’s well deserved! I see the spark in you which will be instrumental in taking Quick Clean to new heights. Keep up the good work!
FAQ
Before we chase the next
big number
A few quick answers on how I approach growth, measurement and collaboration.
What kind of growth work do you specialise in?
I work across GTM strategy, demand generation, outbound systems, performance marketing, conversion optimisation, lifecycle campaigns and marketing automation for B2B and D2C businesses.
Can you build a growth function from scratch?
Yes. I can define the ICP, sharpen positioning, build acquisition workflows, align marketing with sales and establish reporting around pipeline and revenue.
How do you measure whether growth work is working?
I connect activity to business outcomes such as qualified leads, pipeline, conversion rates, acquisition cost, ROAS and revenue. The exact metrics depend on the business model and funnel.
Can you collaborate with an existing marketing or sales team?
Yes. I work with founders, leadership, sales, creative, content and performance teams to define priorities, clarify ownership and build measurable execution plans.
What’s the best way to get started?
Share a short note about your business, current growth challenge and desired outcome. You can email me at amanraj.gtm@gmail.com or schedule a call.